Philosophy

Good distribution is as unique as the film that it serves. It takes time, energy, and creativity; it requires both strategy and execution. It is knowing how and why the existing structures work and where there are opportunities for innovation to reach new audiences in new ways. It is having flexibility to encapsulate many roles, nimbleness to pivot quickly, and expansiveness to explore new ideas. It is about elevating a film and film team within the documentary community, but also thinking cogently of where new audiences may be, how they may want to engage, and how to meet them where they are. 

Good distribution is a collaboration with a film team and a film’s participants, ensuring that all voices are heard and all objectives are incorporated. It requires listening as much as speaking. Good distribution requires a deep network of relationships within the film world (theaters, buyers, platforms, players) and a commitment to build new partnerships in new spheres that will resonate for each specific project and the topics it addresses. It is a passion to create new ideas for each campaign, an insistence that every opportunity is explored and every stone is overturned, and a joy in delivering each film a vibrant and meaningful entry into the world. Good distribution is bespoke to each project, it is a strategy not a formula.